Dean Heller’s Last-Minute Spanish-Language TV Ads Are a Press Stunt

According to media tracking, the Heller campaign is only spending a few thousand dollars a week on its last-ditch 15-second Spanish-language TV ads

On the eve of early voting, Sen. Dean Heller’s floundering re-election campaign announced the release of their first Spanish-language TV ads of the 2018 cycle. Meanwhile, Congresswoman Jacky Rosen has been running Spanish-language advertising since the spring and just released her seventh TV ad of the cycle in Spanish.

Upon closer examination, the Heller campaign’s paid media in Spanish is really just a press stunt. According to media tracking, the Heller campaign is only spending a few thousand dollars a week on its last-ditch 15-second Spanish-language TV ads – because they’re not a serious investment in actually talking to Latino voters. It’s no wonder why the Heller campaign “did not respond to a request about the size of the buy.”

Nevada State Democratic Party spokesperson Renzo Olivari released the following statement:

“Republican politicians like Dean Heller pretend to engage with Nevada’s Latinos when an election is right around the corner, but they don’t invest in talking to our community because they don’t care about our concerns. Just like his broken promise to protect our health care and his flip-flop on bipartisan immigration reform, Heller’s press release about his fake investment in Spanish-language TV ads was deceptive and dishonest. The Latino community deserves more than a misleading, last-ditch press stunt to earn their votes.”

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